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About Your Business Are you a Business to Business (B2B) or Business to Consumer (B2C) company?
Strategy Before Tactics "All men can see these tactics whereby I conquer, but what none can see is the strategy out of which victory is evolved." - Sun Tzu and The Art of War
Describe your ideal customer as thoroughly as possible
Describe the core point of differentiation for your business vs. others in your same field
List at least 3 competitors and their strengths (include URLs and we will provide you with a competitive web analysis)
Educational Content Builds Trust Educational content builds trust. Check all that apply - We use the following in our educational marketing and promotion:
Check all that apply - We use the following to help build trust . . .
Web Presence Check all that apply - Our web presence includes . . .
Lead Generation and Sales Check all of the tactics you currently use to generate leads
Describe your lead conversion (sales) process
Metrics and Analytics Check all that apply - We track . . .
Do you have and use a marketing plan?
Do you have and use a marketing calendar?
Yes No Kind of Describe your greatest marketing challenge right now
I foresee making changes to our marketing in the next year beacause (check those that apply)
Upon form submission, we will schedule a complimentary 30-minute phone meeting to discuss our observations and offer 2-3 solid recommendations.
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